Testing various campaign placements and incentives will lead to the most successful program by having an understanding of what resonates best with your audience. Here are some strategies to boost your recruitment initiatives:
​

Giveaways are a fantastic way to get started with Drop. Leveraging Drop in conjunction with a giveaway can generate significant engagement. Position the giveaway so that users lock in their entry by using one of our triggers, such as commenting on a post, replying to a story, or sending a direct message (DM). This action triggers the flow that gets them to opt-in and confirm their entry.
​

Instagram collab posts are an excellent method to increase visibility and engagement. When working with influencers or other brand partners, utilize IG collab posts with Drop campaigns. The only requirement is that the content must be originally posted from the brand’s IG account, and then the partner can accept the collab request. From there, anyone who comments will get the Drop flow, effectively capturing more opt-ins.
​

Paid ads are a powerful way to drive visibility and capture new audiences through Drop. We recommend leveraging Meta’s Click-to-Direct ads to seamlessly get users into the funnel with a "Send Message" CTA on the ad itself. This method ensures a smooth transition into the DM flow, maximizing opt-in rates.
​

Experimenting with out-of-home displays can further expand engagement and reach a broader audience. Use in-store displays, signage, package inserts, etc. to promote your Drop campaigns. These physical touchpoints can drive users to your digital channels, where they can opt-in to your DM program.
​