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Boosting Engagement

Strategies to increase engagement and start conversations.

Erwan Ferriere avatar
Written by Erwan Ferriere
Updated over a week ago

For Drop to start conversations, you need to generate engagement on your account. If your engagement is not strong, don't worry—there are many social media tactics to boost it and start capturing your audience:

  1. Giveaways: Giveaways are quick wins and often already in your pipeline. Hosting giveaways via posts, reels, or stories will always create engagement. By linking a Drop flow to your giveaway content, we'll automatically DM anyone who enters. This not only captures users but also boosts your content's visibility on Instagram's algorithm.

  2. Interactive Content: Instagram is perfect for interactive engagement. Ask questions in stories, open questions in posts, and encourage your audience to reply to stories, send DMs, or post comments.

  3. Gamified Content: Everyone loves a game. Gamified content on social media always works, and we can make it fun with Drop.

  4. Ads: Have you heard of the recent CTX ads from Meta? These ads feature a "Send Message" call to action. You can leverage them to have hundreds or thousands of users send you a DM with a specific keyword or emoji, which can trigger discussions and capture them. Here is our guide to set up CTX ads using Drop.

By implementing these strategies, you can significantly boost engagement on your account and start meaningful conversations with your audience.

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