If you have received a request from a customer to delete all of their personal information from your database, don’t worry, you will not lose the general information you collected through your campaigns.
Because we want to be compliant with every Data protection Law out there, we will permanently delete every personal information (such as name, email address, home address, phone number).
However, even after you permanently delete a follower’s personal information, you will still be able to see their purchase history and their answers to your questions for research purposes. Therefore, you might see a “John Doe” in your list, with fantasy names to cover for the erased P.I from your followers.